This is an Infographic piece that I created for the creative advertising project, looking at Greenpeace. I focused on two of the most endangered species in the world, the Giant Panda, and the Javan Rhino in order to create a faster reaction from supporters. The piece is based on the artist Amy Young, who has produced incredible infographics which therefore influenced me to create this particular piece.
I decided to implement the causes of deforestation, and focused on "Logging" and "Slash and Burn" for causes. A diagram of China and the habitat of the Giant Panda, is a shocking representation of the land taken away from the rare species. I chose facts that are just as unbelievable for people to want to make a change.
I created every part of the piece using Adobe Illustrator. This is an example of the steps taken to build the Logging truck that has been implemented into the piece.
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